Longmont Business Marketing

Products & Services

Free Consultation - Getting Started!

Successfully marketing your business can be complicated and time consuming. Longmont Business Marketing offers a free consultation that will provide you with an assessment of your web performance, on-line presence, and current marketing strategy. Please call us at 303-652-7631 or send us an e-mail at support@longmont-business-marketing.com.

Marketing Plan Services

Successful Marketing for any business should include a marketing plan. To achieve the business' goals, marketing plans may vary significantly from business to business based on several factors such as business size, marketing budget, market complexity, market size, demographics, etc. There is no single "correct" way to develop the plan's outline. There are, however, some generally accepted topics that need to be covered in the plan:

• Executive summary
• Industry Analysis - SWOT: strengths, weaknesses, opportunities and threats - Porter 5 forces analysis: customers; your own company; current and future competitors; suppliers; and the regulatory environment.
• The target market - Target market demographics: income levels; interests; activities; living environment; other geographic descriptions; psychological mindsets; political affiliations; family situations; age ranges; tastes; etc. - Industry or societal trends that affect your customers. - Your target customers' needs and wants, and corresponding product benefits.
• Marketing strategy - Overall objectives and mission statement - Positioning relative to competitors and in eyes of customers - General strategies to reach objectives and fulfill mission - Marketing mix, including specific marketing programs - Products - Pricing strategies - Distribution channels - Promotions, advertising and other marketing programs
• Forecasts - Size of target market and growth projections. - Sales growth projections.
• Financial analysis - Pro forma profit and loss (P&L) for each product and in total: sales forecasts, cost of goods, marketing budgets, fixed overhead and variable expense projections, profit margins - Breakeven analysis - "What-if" scenarios (sensitivity analysis)
• Measurements - Measurable goals and success metrics for each program - Intermediate measurements for monitoring progress.

Website Development

If you do not already have a website, you should get one. It is becoming a business and social norm that "viable" businesses have a website. Call us for a free consultation and estimate. We have website packages starting at $500.

Internet Marketing Services

Traditional marketing techniques such as phone book ads, and other hard copy media are losing traction in the New Economy. Over 80% of households in the US have Internet service, and are using it to find local products and services via Google Local Search (primarily).

Younger generations that used to carry cell phones are now trading them in for Blackberrys and iphones with media rich data services for Internet access, and again are using them to find local products and services with Google. The future of marketing will primarily be online.

Longmont Business Marketing may leverage several technologies and services to achieve your Internet marketing goals, depending on your industry and other considerations. We have an arsenal of marketing tools and strategies. LBM takes all the technical complexity out of the picture to simplify your marketing experience. We'll analyze your business and competition and customize a strategy leveraging the appropriate tools and technologies so you do not have to. We keep it simple and effective, guaranteed. The following are some of the technologies and services we use:

Internet-based Marketing Technologies and Services:

• Indepth Google Local Search Engine Optimization (SEO) - Getting on the front page of Google.
• Social Network Marketing (Facebook and Twitter, etc)
• E-mail Marketing
• Pay Per Click (PPC) Marketing
• Internet Directory Marketing
• Blog Marketing
• Internet Article Marketing
• Video Marketing
• Domain Name Marketing
• Sales Process Alignment
• Content Development and Technical Writing
• Online Event Marketing

Location-based Marketing Services

• Local Event Marketing
• Sign Advertising and Street-side Marketing
• Traditional hard-copy marketing.

If you want to better understand some of the technologies and services we use, please click on the above links, or visit our Marketing Tools FAQ for descriptions.

Get to Google Page One - Guaranteed Results

When it comes to finding small local businesses on the Internet, Google is King. Statistics show that Google local search is used far more than any other search engine including Yahoo, Bing (Microsoft) and all the other search engines combined.

Google has two types of search results that it displays: organic links (free) and sponsored links (paid to Google). One of LBM's primary goals is to get our client's business to show up at the top of the organic search list, as statistically this is where most consumers go to find local business and services. Check out this demo on Google local search to see an example of organic vs paid search. (depending on your Internet connection this may take a few minutes to  download).

Getting your small business on the front page of Google local search is our first level product bundle and it is offered for a flat fee of $750.

We guarantee that your business will appear on the first page of local Google business search results for at least two of the top key words/phrases in the city where your business resides, or there is no charge for this service (see note 1 below). Please click any of the following links to see results of what we have done for these local businesses.

• Fernandez Law Firm
• American Rooter Plumbing
• Life Cycle Balloon Adventures
• Carworks of Longmont Auto Repair
• The Colorado Group

 

This service will ensure that your website is visible to potential customers searching for your products in your market. We will evaluate your website's effectiveness in terms of content, format, and search results. This service will align your on-line presence to your overall marketing strategy and position your website not only on the Google front page for local web searches, but with many other search engines and intenet directory services. We will perform an assessment of your website, and working with you, make changes as necessary so that your web presence and marketing strategy are aligned to drive revenue opportunities.

Ask us about Social Networking and other tools: Social Networking has proven to be a viable marketing strategy for several industries. We can equip your website with integrated social networking tools that include blogs, Twitter, and Facebook. Fees start at $200. We also have a great selection of other marketing tools. See our Marketing Tools FAQ for descriptions.

Notes:

1. We guarantee that your business will appear in the first page for local Google business search results within 60 days or there is no charge for this service. There is no guarantee that these results will be maintained beyond 60 days without an ongoing effort. Please see Service Maintenance Packages listed below for more details on how to ensure that your website continues to drive results.
2. In-depth SEO and Full Website Development: Depending on your business' current web presence, the competitiveness of your industry, and other factors, a more indepth search engine optimization effort and/or full website development may be necessary in order to meet your business goals. This more comprehensive level of service falls outside the resources of the introductory package above. In-depth SEO addresses on-site and off-site search engine optimization, including industry specific citation development and back-linking procedures as a result of an in-depth competitive analysis using automated software tools, as well as leveraging other SEO processes. The cost for this service will be determined on a case-by-case basis. The need for this level of support will be determined during our early planning discussions and all costs will be clearly outlined in a guaranteed quote - and will be agreed upon prior to any commitments.

SEO Monthly Maintenance

Once your company's on-line presence is established and optimized, there is an ongoing effort necessary to maintain or improve the front page listing and overall visibility and effectiveness of your website. This service ensures that as the environment changes and technological advances are made, your website and marketing investments continue to generate revenue.

In addition to the website and SEO support processes outlined here, our monthly maintenance package includes regular reviews to ensure that your web presence is aligned with a marketing strategy that is effective in driving revenue for your company. In addition, we will work with you to provide input into planning and managing marketing campaigns that are integrated with your new on-line presence.

There is a monthly charge of $250 for SEO maintenance (month-to-month contracts are available).